Who thought it was a good idea to put ageing rocker Iggy Pop in a series of adverts for car insurance? What audience is this speaking to? Are they trying to target ironic uber trendy types, who love a bit of nostalgic rock? Are they trying to target the older gent who used to be an Iggy fan?
Are they trying to piss me off, placing this arrogant rocker as a guide to finance? If they are trying to piss me off, it's working. GOD DAMN those adverts suck.