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Monday, August 22, 2005

Bunny girls

Gendergeek, Harry, Volsunga and the Guardian have been talking about WHSmith and their sale of Playboy brand merchandise. The pencil cases, note books, pens etc aimed at young girls (who else buys this overpriced crap?) all decorated with the bunny logo, in pastel colours sell like hotcakes apparently.

I tried to comment at Harry's place, but it wasn't having any of it, so since I've written it I'll post it here. It refers to comments on his original post as well as, well, generally.

Selling the playboy brand as a fashion item is not only mainstreaming acceptance of the brand, but also introducing it, as a positive symbol, to a generation of school children. And you can't say it's not school children, as who above 16 goes out the Smiths to stock up on pencil cases and files? Once school is finished you've very little need for them.

Essentially playboy opposes equality in favour of women as mens sexual servants. The way these women are portrayed is by no means hard core porn, but the fact remains that it is for the pleasure of men.

It makes me cringe to see little girls walking around with playboy written across their butts. Shouldn't we be teaching our daughters to value themselves *from an early age* and to shun oppressive symbols of the patriarchy?

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1 comment:

Winter said...

I reckon the people at Playboy would think it's pretty funny, as well as profitable, to "brand" little girls with the symbol of oppressive patriarchy at an early age. Playboy seems to have decided that it has a right to decide what female sexuality should look like, namely, pleasing men. We have to resist the normalisation of pornographic imagery.