As much glee as I do feel about the atheist bus campaign raising so much so fast to fund advertising that counters religious propaganda such as the Alpha Course, it is a shame that the fervour generated here can't be replicated for other drastically underfunded causes.
I think the visibility of the Christian advertising chaffed at a lot of people, and by the very nature of outdoor advertising it was in their faces and unavoidable whenever they stepped outside, so ignited a reaction.
There are plenty of other causes that are in desperate need of support - domestic violence support and rape crisis centres are just two examples - but they are out of sight of the general population and out of mind.
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